About Us
Effective Focus Insights draws on the knowledge and experience of the President and CEO, Dean Williams, who currently resides in Charlotte, NC with his wife of over 45 years. In addition to raising 3 children who are now grown, married, and actively involved in the community, Dean has over 50 years of experience working, supervising, managing, or mentoring within a variety of companies and areas of business, both large and small.
Effective Focus insights was started in 2008 with a goal of helping individuals and organizations become significantly more effective based on a desire to make a difference and work with those who want to make a difference.
Dean gained the Effective Focus Insights while working on projects ranging from a few thousand dollars to a $500 million engineering planning effort for the overhaul of the engine rooms on a nuclear-powered aircraft carrier. Dean’s experiences range from managing his own engineering consultancy, to managing a full-service marketing and advertising agency, to managing the engineering programs group at two different companies and managing the central metrology laboratory for one of the nations largest electric utilities. Dean’s most recent 5 years of experience involved working directly with and mentoring business owners and CEOs of small to mid-sized companies as part one of the country’s fastest growing peer advisory group, C12. Dean now works almost exclusively on a project-by-project basis, with a primary focus on helping under resourced individuals and organizations increase their effectiveness.
Dean has distilled this experience and knowledge into 3 simple principles. These principles provide the core of an integrated system of greater effectiveness which Effective Focus Insights presents and supports through a learning environment that fosters success.
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